Beachhead
Validate Course AI first for fast feedback; use MapProspect as the higher-ACV B2B engine.

"Building vertical AI software that automates complicated digital work so users accomplish hours of tasks in minutes."
A base operating case for 2026–2028. All figures are CAD and are management planning assumptions; refresh monthly against real conversion, usage and vendor bills.
Validate Course AI first for fast feedback; use MapProspect as the higher-ACV B2B engine.
Subscription-led, supported by B2B pilots, usage charges and template/mod marketplace take rate.
Choose the strongest wedge in 12 months, repeat acquisition by month 18, reach break-even in Year 3.
Course AI; personal workspace and usage cap
ModForge; advanced generations, exports and history
MapProspect; team leads, exports and workflows
Annual contract, integrations, support and compliance options
Pricing is a validation starting point; tune through interviews, paid pilots and cohort retention.
30 interviews; 10 design partners; 3 paid B2B pilots.
Scale only the product with strongest retention and margin; build content, campus and outbound loops.
Referrals, case studies and partners; target CAC payback below six months.
| CAD | Year 1 | Year 2 | Year 3 |
|---|---|---|---|
| Revenue | $72,000 | $240,000 | $660,000 |
| Direct costs / COGS | $13,000 | $38,000 | $99,000 |
| Gross profit | $59,000 | $202,000 | $561,000 |
| Operating expenses | $120,000 | $266,000 | $543,000 |
| EBITDA | -$61,000 | -$64,000 | $18,000 |
Model and hosting usage scale with revenue
Base case; requires roughly $640k annual revenue
Weekly funnel, monthly cohorts, quarterly pricing
Early monthly baseline is about $414; budget $500/month or $6,000/year with a 20% buffer.
2 seats; protected code + CI
Main/product domains, SSL allowance
2 Business Starter seats
1 production project; backup + auth
2 developer seats + production hosting
Logs, uptime and password manager
Early model-usage envelope; hard capped
Vendor prices rounded from public rates checked 2026-07 (USD/CAD assumption 1.36); taxes, overages and FX movement excluded. Domain cost is a planning allowance.
Before raising: require either 3 paid pilots or 50 paying users in one product, plus eight weeks of retention evidence. Otherwise remain lean and bootstrapped.
Fund one lead wedge per quarter; maintain or stop the rest.
Feature caps, caching, model routing and unit-cost alerts.
Retention policy, vendor DPAs, consent and generated-output review.
Require prepaid pilots and retention before hiring or ad spend.
Complete 30 interviews, close 3 paid pilots, establish finance/security basics, and select one lead product wedge.